Sensorium Beyond the Sound
2021
Sensorium
visual identity, campaign
Sensorium is a festival and platform for creative encounters that connect new approaches in contemporary music with interdisciplinary experimentation. It creates an inclusive space that celebrates diversity in its broadest sense. Sensorium: Beyond the Sound is the festival’s annual event dedicated primarily to off-screen sonic healing. This year’s theme—refuturization—invites us to listen to the future differently, to imagine it through its positive potentials, and to build its language collectively, one voice at a time.
The graphic identity expresses this theme through bold, dominant typography. The visual language is intentionally minimal, allowing typographic forms to carry the conceptual weight. Through scale shifts, rhythm, and spatial tension, the typography builds an “interior” of sound sensations—suggesting resonance, depth, and the idea of the future as something constructed through layered, evolving signals. The visual is also based on the name of the event itself. By folding itself behind itself, it creates an imaginary never-ending sound circle, which the event itself invites us to be a part of. The goal is to leave enriched with a positive and distinctive sound experience.